The Craftable Leadership Team

Chief Executive Officer

David leads Craftable with a rare blend of hospitality and technology experience, focused on building solutions that simplify operations and give teams clear visibility into how their business is running.

He is known for bridging operator needs with scalable technology, bringing a practical, industry-first perspective to innovation.

David began his career in restaurant operations at P.F. Chang’s, co-owns Fonda San Miguel, and spent 21 years co-founding and scaling HotSchedules. He later served as CEO of Black Box Intelligence, helping the industry better understand performance at scale.

CTO & Co-Founder

Max leads Craftable’s technology and product architecture, focused on building scalable, operator-first software that simplifies complex back-office workflows.

He is known for translating technical complexity into intuitive, reliable tools, leveraging data and applied AI to improve profitability and decision-making.

As Co-Founder and CTO, Max brings deep engineering expertise and a long-term product vision shaped by building for real-world hospitality operations.

Chief Financial Officer

Ami leads finance at Craftable, overseeing financial strategy, planning, and operational efficiency as the company scales.

She is known for driving disciplined growth and leading complex initiatives across M&A, performance optimization, and cross-functional alignment.

Ami brings over 20 years of experience across multiple industries and is a two-time CFO. She is an alum of University of Texas McCombs School of Business and NYU Stern School of Business, and was recognized as a top Dallas CFO in 2024.

Chief Customer Officer

Chris leads Customer Success at Craftable, focused on ensuring customers realize measurable value and long-term impact from the platform.

He is known for building strong customer relationships and scaling success organizations that prioritize outcomes over activity.

Chris brings extensive experience from companies like Totango and ON24, and is an active contributor to the customer success community, including organizations like TSIA.

Chief Revenue Officer

Joseph leads revenue at Craftable, overseeing go-to-market strategy, sales execution, and growth initiatives.

He is known for building high-performing teams and creating the structure that turns growth into something repeatable, bringing alignment across sales, marketing, and partnerships.

Joseph brings more than 30 years of experience across SaaS and hospitality technology, with a track record of scaling revenue organizations, strengthening customer relationships, and building go-to-market frameworks that drive sustained growth.

SVP Product

Matt leads Product at Craftable, responsible for shaping the roadmap and delivering tools that give operators real-time visibility and control over their business.

He is known for building intuitive, data-driven experiences that connect complex systems with user-first design, with a focus on turning data into action.

Matt brings over 15 years of experience across fintech, ad tech, and the creator economy. He has led product teams building AI-powered, revenue-driving platforms at scale, and brings a founder’s mindset from building and scaling products from the ground up.

SVP Marketing

Lindsay leads marketing at Craftable, responsible for brand, pipeline generation, and go-to-market strategy.

She is known for building operator-first marketing that connects real customer challenges to measurable revenue outcomes, grounded in how teams actually go to market.

Her background spans advertising, ABM, and SaaS leadership, along with early experience at Chick-fil-A and Romano’s Macaroni Grill. She was a founding partner at GTM Partners, where she co-authored the GTM Operating System and advised B2B SaaS companies on aligning teams and execution.

VP Operations

Will leads Business Operations at Craftable, focused on building the systems and structure that enable the company to scale efficiently.

He is known for solving complex operational challenges and creating processes that drive clarity and execution across teams.

Will’s background spans financial services, high-growth technology, and entrepreneurship. He began his career in banking and lending before helping build operational infrastructure at Shift Technologies during its early growth toward IPO, and later founded and scaled multiple businesses, bringing an operator-first approach to growth and execution.

SVP Engineering & Head of AI

Sean leads engineering and AI at Craftable, responsible for platform architecture, infrastructure, and the development of intelligent systems that power automated, data-driven operations.

He is known for applying AI in practical ways—building scalable systems that improve accuracy, automate workflows, and deliver clear, actionable insights.

Sean brings nearly two decades of experience in software engineering and systems architecture. He began his career at Apple, built early applied AI systems at Cisco, and later served as CTO at growth-stage companies before joining Craftable.

Senior Director of Customer Success

Reid leads Customer Success initiatives at Craftable, partnering closely with hospitality leaders to improve operational efficiency and outcomes.

He is known for bringing an operator-first mindset, grounded in real-world experience managing high-volume hospitality environments.

Reid began his career managing beverage programs and venues in Chicago and San Francisco, giving him a deep understanding of day-to-day operational challenges.

Director of Customer Success

Director of Marketing

Brenna leads demand generation and content at Craftable, owning the strategy, systems, and execution that turn marketing into pipeline.

She is known for blending creativity with performance—building a modern, content-led presence that brings Craftable’s voice to life.

Her background in restaurant operations, including experience with STARR Restaurants, shapes how she builds practical programs that resonate with operators. She also leads Craftable’s AI-first approach to marketing, developing systems that bring greater speed, clarity, and creative output to content and campaigns.