How PopStroke Scales Profitably with Craftable — Saving $500K in COGS

PopStroke is redefining what “hospitality entertainment” can be: experiential, elevated, and endlessly scalable.  With Craftable behind the scenes, they’re keeping operations as tight as their putting greens and helping them scale without more resources.

About PopStroke

PopStroke is a golf and hospitality experience like no other—where Tiger Woods designed putting courses meet craft cocktails, chef-driven menus, and a social energy that feels more “backyard party” than country club. Each location is built for play and connection, with elevated food and beverage programs that rival full-service restaurants.

But behind every perfect putt and poured IPA is a complex operation: food, beverage, and retail inventory, rapid growth across states, and a team that needs precision without losing the human touch.

The Challenge: Scaling Fast Without Losing Control

When PopStroke first started working with Craftable in 2023, the team had just five venues open. Inventory was tracked in Excel. Invoices were paid via credit cards and journaled manually into the GL—accurate enough to get by, but not enough to pinpoint margin leaks or waste.

“We were doing the best we could with what we had,” says Derick Courson, VP of Finance at PopStroke. “But we couldn’t really see where the opportunities were. There was no visibility across locations, and it was impossible to identify where money was slipping through the cracks.”

As PopStroke’s footprint expanded—now nearing 20 locations—the team needed a single platform to bring financial visibility, operational consistency, and control to their rapidly growing portfolio.

The Solution: A Unified Back Office Platform

PopStroke implemented Craftable’s Inventory, AP Automation, and Reporting modules to connect the dots across food, beverage, and supplies (including golf ball—the brand’s most essential “SKU”).

The focused on 4 key areas to improve scalability as they continue to add new locations:

1. Automate invoice capture, coding and approvals 
2. Leverage live Actual vs. Theoretical and variance reports to detect waste and prevent margin erosion.
3. Standardize recipes, counts, and COGS tracking across all locations.
4. Unlock cross-location visibility into performance purchasing trends.
   
   

The Results: Profitability on Repeat

Within the first year, PopStroke saw over $500,000 in prime cost savings, simply by creating new habits and focus around visibility and variance.

“We got into the rhythm of where to look—where waste happens, where opportunity lives and that alone saved us half a million dollars in our first year.”

A Better Way to Work

Even during a temporary period when their proprietary POS integration was
offline, the difference was undeniable: “As soon as we lost the Craftable integration, our COGS crept up. Managers spent more time in Excel and less time on the floor.

They were frustrated. It’s hard to take away a tool like Craftable once you’ve had it—you realize how much time and money it saves.”

With Craftable now reintegrating to their custom POS, PopStroke expects another
1–1.5% drop in food and beverage costs—a projected $1M+ annual impact.